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Iterateology

Ashley Clayton

Ashley Clayton is the Founder and Marketing Measurement Expert at Iterateology, where she helps six-figure coaching CEOs build thriving, data-driven marketing ecosystems that grow sustainably. With 15+ years in tech, marketing, and analytics, she specializes in turning insights into strategies that attract, convert, and retain ideal clients. Ashley is also a Google Women Techmaker Ambassador, committed to empowering businesses with smarter, measurable marketing.

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Featured Post

The Hidden Cost of the “Do More” Marketing Trap

Hi, Reader!You’ve done the masterminds. The courses. The coaching. You’ve invested real time and money to grow your business and you’re not afraid to do the work. But the leads still aren’t flowing. And if one more person tells you to post more, spend more on ads or launch a “self-liquidating offer,” you might scream. How much profit do you have to hand over to Meta and Google before something actually clicks? Here’s what I’ve seen over and over again: Smart, capable coaches get stuck chasing...

16 days ago • 1 min read

Hi, Reader!The Effortless Impact Summit is wrapping up soon. And if you’ve been loving the sessions, this is your last chance to upgrade to the Sustainable Visibility Compass before everything disappears. 🧭 What’s inside the Compass? ✔ Lifetime access to all summit sessions✔ A private podcast feed for on-the-go listening✔ $2,000+ in bonus trainings, templates, and tools✔ My full Measurable Marketing Ecosystem™ Workshop (normally $197)→ A step-by-step system for knowing what’s working in your...

21 days ago • 1 min read

Hi, Reader, If you've ever felt like you're doing everything "right" in your marketing—posting consistently, building funnels, running ads—but still not seeing the results you want, you're not alone. The truth is, much of the marketing advice out there wasn't designed for coaching businesses like yours.It's often tailored for influencers, large agencies, or businesses with big teams and budgets. In my latest blog post, I delve into the real reasons why traditional marketing strategies often...

23 days ago • 1 min read

Hi, Reader!My session for the Effortless Impact Summit is officially live! 🎉 You’ve got the next 72 hours to watch it—and I think you’re going to love it. 🎙 Session Title:Evergreen by Design: How to Build Content That Compounds (Without Burnout or Guesswork) Here’s what I’m covering: ✔ How to spot what content is actually working (even with limited data) ✔ My 5-question “What to Repurpose” rubric ✔ How to stop guessing and start making decisions with clarity ✔ What to do if you're just...

24 days ago • 1 min read

Hi, Reader!If you’ve ever opened a marketing report and thought, "Wait… am I supposed to care about engagement rate? Clicks? What even is a session?" You're not alone. This week’s post breaks down the marketing measurement terms you actually need to know—especially if you're building a business where your visibility and marketing need to work smarter, not harder. 🔍 It’s written with coaches and service providers in mind. No jargon, no overwhelm—just plain English definitions with real-world...

about 1 month ago • 1 min read

Hi, Reader!Just a quick heads-up: the Effortless Impact Virtual Summit kicks off this coming Monday, June 2 🎉 Over five days, 20+ speakers—including yours truly—are sharing short, powerful trainings to help you: ✔ Show up in ways that actually move the needle✔ Use content, collaborations, and systems to stay visible✔ Create marketing that works without burning out This isn’t just “post more” advice. This isn't going to be a bunch of "beginner" marketing talk. It’s about visibility that’s...

about 1 month ago • 1 min read

Hi, Reader!Let me say something that might surprise you: You don’t need a fancy dashboard to know what’s working. You just need to know what to look for. Here’s what counts as data—even if you’re not “tracking” it: ✔ Clients quoting your content in consult calls ✔ DMs that say “this really hit home” ✔ Posts you keep sharing because they still resonate ✔ Content that brings in replies, shares, or “I needed this” comments These soft signals are the beginning of your marketing clarity. Inside my...

about 1 month ago • 1 min read

Hi, Reader!Let’s be real: staying visible shouldn’t feel like a second full-time job. But if it does? You’re probably stuck in one (or more) of these visibility traps: ❌ Trying to be everywhere instead of tracking what’s actually working❌ Posting without feedback loops—no idea if it’s converting❌ Repurposing based on vibes, not real signals or strategy Sound familiar? These are the exact issues I’m helping you solve inside my session at the Effortless Impact Summit:Evergreen by Design - How...

about 1 month ago • 1 min read

Hi, Reader!I wanted to make sure you didn’t miss this— When you upgrade to the Sustainable Visibility Compass, you’ll get lifetime access to the full summit and free access to my Measurable Marketing Ecosystem™ Workshop ($197 value) in addition to $2000 worth of other speaker bonuses! This is the same workshop that teaches: ✔ How to spot what’s actually working in your marketing ✔ How to use data (even imperfect data) to guide your decisions ✔ How to build a visibility system that compounds...

about 1 month ago • 1 min read

Hi, Reader! A few weeks ago, I shared that I’d be speaking at the Effortless Impact Virtual Summit—and today I’m excited to share that registration is officially open! 🔗 If you missed that announcement, you can catch up here: I'm speaking at this (and I think You'll Love it!) This 5-day event is built for business owners like you who are done with the visibility hamster wheel and ready for a smarter, more sustainable way to grow. I’ll be sharing a session called: Evergreen by Design: How to...

about 1 month ago • 1 min read