Hi, Reader!We’ve talked about spotting actual human traffic (Prediction #1), search presence over clicks (Prediction #2), and curating a community that actually converts (Prediction #3). Today, I’m shifting to the piece that can actually help you cut through the noise: bringing originality you can sustain. If you missed any earlier notes, you can always read the full predictions post here. Prediction #4: Original, Sustainably Created Content Will Stand Out in a World with AI AI has made...
4 months ago • 5 min read
Hi, Reader!We’ve talked about how AI skews traffic and what “presence over clicks” means for search. Today I’m shifting into your list - why chasing size buries your best buyers, and how to build a small-but-mighty community that actually converts. If you’re following this series, you can always read the full predictions post here. I’m breaking each idea down by email so you can act on it without overwhelm. Prediction #3: Build Communities, Not Chase Vanity Metrics “Bigger is better” is one...
4 months ago • 4 min read
Hi, Reader!Last Thursday, I kicked off my 2026 predictions with Traffic ≠ Trust/Sales (plus a quick primer on my ACT Framework). If you missed it, look for that email in your inbox, or read the full post here. Today, I’m sharing what’s changed in search, how AI overviews fit in, and how to show up where buyers actually see you. Prediction #2: Beyond SEO — Why Presence Matters More Than Clicks Search hasn't been just “ten blue links” for a good, long while. Google now surfaces AI Overviews,...
5 months ago • 5 min read
Hi, Reader!I've been looking around the industry and what's been happening online over the last year, and wanted to share my insights for what you'll want to be aware of going into 2026, as well as what to do about the trends and patterns I've noticed. (And I'm sure you've seen some of them too.) Over the next few weeks, I'll be sharing my predictions for 2026 and what you'll need to know as a service provider, coach, or consultant as you plan your goals for the next year. You can always read...
5 months ago • 4 min read
Hi, Reader!Lately, I’ve noticed a pattern in your replies, comments, and clicks - a quiet thread running through nearly everything we talk about: “I know I should track more, but I don’t know what matters.” So I built something to help. It’s called the Metrics That Talk Back Mini-Course - a free mini-course on the five categories of metrics that matter and how to use them to understand what’s actually working in your marketing. 👉 Join the free mini-course here. This isn’t another analytics...
5 months ago • 1 min read
Hi, Reader!If you’ve felt that weird tension of trying to “go big” while your real life is saying “slow down” you’re not alone. That mismatch is mainly what burns people out. I wrote a quick guide to help you plan Q4 (and the start of next year) based on your actual capacity - not internet "shouls" and expectations. In 20 seconds, you’ll name your season - Survival, Maintenance, Momentum, or Scale - and get right-sized moves to match it. Why this works: when your strategy fits your season,...
5 months ago • 1 min read
Hi, Reader!The internet is noisier — and a lot less human — than most people realize. Bots now make up more than half of all web traffic, and even Google admitted in court that AI is driving some of the growth in search queries. So what does that mean for you as a coach, consultant, or small business owner? That’s what I tackled in my latest post: 2026 Marketing Predictions: 5 Trends That Matter (and What to Do About Them). 👉 Read the full predictions here. I’ll give you the highlights now:...
6 months ago • 1 min read
Hi, Reader!Here’s something I believe with my whole heart: You are a steward — not at the mercy of algorithms, and not dependent on gurus and bizfluencers. Stewardship is about tending what you’ve been entrusted with — your time, energy, relationships, and business — so it thrives, compounds, and blesses others. Stewardship means you’re not a victim of shifting algorithms or a slave to playbooks. You are the one who gets to guide, tend, and grow what you’ve been given. It’s not just...
6 months ago • 1 min read
Hi, Reader!If you've ever found yourself wondering: Where are my clients actually coming from? Which parts of my marketing are doing the heavy lifting? What’s working—and what’s just noise? Then this workshop was built for you. 🛠️ The Measurable Marketing Ecosystem Workshop is happening next week, and it’s designed to help you stop flying blind and start building a system that actually listens back. You’ll walk away with: A map of the 5-part Ecosystem Cycle I use with private clients to...
7 months ago • 1 min read