Ashley Clayton is the Founder and Marketing Measurement Expert at Iterateology, where she helps six-figure coaching CEOs build thriving, data-driven marketing ecosystems that grow sustainably. With 15+ years in tech, marketing, and analytics, she specializes in turning insights into strategies that attract, convert, and retain ideal clients. Ashley is also a Google Women Techmaker Ambassador, committed to empowering businesses with smarter, measurable marketing.
Which Season Are You In? đ âď¸ đ¸ âď¸
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Hi, Reader! I wrote a quick guide to help you plan Q4 (and the start of next year) based on your actual capacity - not internet "shouls" and expectations. In 20 seconds, youâll name your season - Survival, Maintenance, Momentum, or Scale - and get right-sized moves to match it. Why this works: when your strategy fits your season, you waste less energy, protect what matters, and grow more consistently. Itâs simple stewardship - of your time, attention, relationships, and business. A strategy that ignores capacity isnât a strategy - itâs a strain. If youâre ready to trade âalways onâ for whatâs right-sized right now, start here: Cheering for the season youâre actually in,
P.S. Not sure between two seasons? Choose the lower-energy one for now. Let me know what season you're in with a reply or just send your favorite seasonal emoji!
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âIterateology
Ashley Clayton is the Founder and Marketing Measurement Expert at Iterateology, where she helps six-figure coaching CEOs build thriving, data-driven marketing ecosystems that grow sustainably. With 15+ years in tech, marketing, and analytics, she specializes in turning insights into strategies that attract, convert, and retain ideal clients. Ashley is also a Google Women Techmaker Ambassador, committed to empowering businesses with smarter, measurable marketing.
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Hi, Reader!Weâve talked about how AI skews traffic and what âpresence over clicksâ means for search. Today Iâm shifting into your list - why chasing size buries your best buyers, and how to build a small-but-mighty community that actually converts. If youâre following this series, you can always read the full predictions post here. Iâm breaking each idea down by email so you can act on it without overwhelm. Prediction #3: Build Communities, Not Chase Vanity Metrics âBigger is betterâ is one...
Hi, Reader!Last Thursday, I kicked off my 2026 predictions with Traffic â Trust/Sales (plus a quick primer on my ACT Framework). If you missed it, look for that email in your inbox, or read the full post here. Today, Iâm sharing whatâs changed in search, how AI overviews fit in, and how to show up where buyers actually see you. Prediction #2: Beyond SEO â Why Presence Matters More Than Clicks Search hasn't been just âten blue linksâ for a good, long while. Google now surfaces AI Overviews,...