Ashley Clayton is the Founder and Marketing Measurement Expert at Iterateology, where she helps six-figure coaching CEOs build thriving, data-driven marketing ecosystems that grow sustainably. With 15+ years in tech, marketing, and analytics, she specializes in turning insights into strategies that attract, convert, and retain ideal clients. Ashley is also a Google Women Techmaker Ambassador, committed to empowering businesses with smarter, measurable marketing.
I built something to help your marketing talk back.
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Hi, Reader! “I know I should track more, but I don’t know what matters.” So I built something to help. It’s called the Metrics That Talk Back Mini-Course - a free mini-course on the five categories of metrics that matter and how to use them to understand what’s actually working in your marketing. 👉 Join the free mini-course here. This isn’t another analytics tutorial or a list of “shoulds.” It’s a practical way to start seeing your data as feedback, not judgment - a conversation between you and your audience happening inside your marketing ecosystem. You’ll learn:
Each lesson is short, actionable, and written in plain language - no jargon, no dashboards required. If you’ve ever looked at your analytics and thought, “So what do I actually do with this?” - this is for you. 👉 Learn more about the free mini-course or share it with someone who needs it. Because your marketing shouldn’t feel like guesswork. It should talk back. Here's to building a system that talks back to you!
P.S. It's a free mini-course with one lesson dropped in your inbox per day, designed to take only 10-15 minutes to read and go through the micro-action so you can put what you're learning into practice in your business.
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Iterateology
Ashley Clayton is the Founder and Marketing Measurement Expert at Iterateology, where she helps six-figure coaching CEOs build thriving, data-driven marketing ecosystems that grow sustainably. With 15+ years in tech, marketing, and analytics, she specializes in turning insights into strategies that attract, convert, and retain ideal clients. Ashley is also a Google Women Techmaker Ambassador, committed to empowering businesses with smarter, measurable marketing.
Hi, Reader!We’ve talked about spotting actual human traffic (Prediction #1), search presence over clicks (Prediction #2), and curating a community that actually converts (Prediction #3). Today, I’m shifting to the piece that can actually help you cut through the noise: bringing originality you can sustain. If you missed any earlier notes, you can always read the full predictions post here. Prediction #4: Original, Sustainably Created Content Will Stand Out in a World with AI AI has made...
Hi, Reader!We’ve talked about how AI skews traffic and what “presence over clicks” means for search. Today I’m shifting into your list - why chasing size buries your best buyers, and how to build a small-but-mighty community that actually converts. If you’re following this series, you can always read the full predictions post here. I’m breaking each idea down by email so you can act on it without overwhelm. Prediction #3: Build Communities, Not Chase Vanity Metrics “Bigger is better” is one...
Hi, Reader!Last Thursday, I kicked off my 2026 predictions with Traffic ≠ Trust/Sales (plus a quick primer on my ACT Framework). If you missed it, look for that email in your inbox, or read the full post here. Today, I’m sharing what’s changed in search, how AI overviews fit in, and how to show up where buyers actually see you. Prediction #2: Beyond SEO — Why Presence Matters More Than Clicks Search hasn't been just “ten blue links” for a good, long while. Google now surfaces AI Overviews,...