Want to stop flying blind in your marketing? Join me next week


Hi, Reader!

If you've ever found yourself wondering:

  • Where are my clients actually coming from?
  • Which parts of my marketing are doing the heavy lifting?
  • What’s working—and what’s just noise?

Then this workshop was built for you.

🛠️ The Measurable Marketing Ecosystem Workshop is happening next week, and it’s designed to help you stop flying blind and start building a system that actually listens back.

You’ll walk away with:

  • A map of the 5-part Ecosystem Cycle I use with private clients to create clarity without burnout
  • A human-first lens for understanding which metrics actually matter for your goals
  • A choose-your focus deep dive during Day 2 into one of the aspects of the Ecosystem Cycle.

A smarter way to plan your next marketing move—without burning everything down or starting from scratch.

🗓️ When: Sept 9th & 11th at 12pm PT / 3pm ET
📍 Where: Live on Google Meet (with replays uploaded to my course platform.)
🎟️ Registration: $197 + all-access to future live sessions.

Already registered for a past session?
You're in! Replays are great, but this isn’t a re-run. I teach live and often update things based on user feedback. You’re welcome to attend again at no cost. Just bring your workbook or grab the updated one when you join.

🙋‍♀️ Have a question you’d love me to answer live?
Reply to this email or submit it here → Submit my question!

I’ll be walking you through real frameworks like ACT, RAD, and ARC—and showing you how they work in practice.

  • ACT helps you map what’s actually happening in your marketing so you can start measuring on purpose (not just by default).
  • RAD shows you how to read your website like a strategist, identifying what role each page plays in the client journey—and what to track as a result.
  • ARC gives you a simple way to decide what to amplify, refine, or cut based on what your data is telling you.

This isn’t a tech tutorial. It’s a strategy upgrade.

Looking forward to seeing you in the workshop!

Ashley Clayton
CEO | Owner | Founder
Iterateology LLC
ashley@iterateology.com
iterateology.com

P.S. If you’re craving clarity—not more platforms or hacks—this workshop is for you. You’ll walk away with a system that helps you see what’s working, so you can make better decisions faster. Click here to learn more and register now.

Iterateology

Ashley Clayton is the Founder and Marketing Measurement Expert at Iterateology, where she helps six-figure coaching CEOs build thriving, data-driven marketing ecosystems that grow sustainably. With 15+ years in tech, marketing, and analytics, she specializes in turning insights into strategies that attract, convert, and retain ideal clients. Ashley is also a Google Women Techmaker Ambassador, committed to empowering businesses with smarter, measurable marketing.

Read more from Iterateology

Hi, Reader!We’ve talked about spotting actual human traffic (Prediction #1), search presence over clicks (Prediction #2), and curating a community that actually converts (Prediction #3). Today, I’m shifting to the piece that can actually help you cut through the noise: bringing originality you can sustain. If you missed any earlier notes, you can always read the full predictions post here. Prediction #4: Original, Sustainably Created Content Will Stand Out in a World with AI AI has made...

Hi, Reader!We’ve talked about how AI skews traffic and what “presence over clicks” means for search. Today I’m shifting into your list - why chasing size buries your best buyers, and how to build a small-but-mighty community that actually converts. If you’re following this series, you can always read the full predictions post here. I’m breaking each idea down by email so you can act on it without overwhelm. Prediction #3: Build Communities, Not Chase Vanity Metrics “Bigger is better” is one...

Hi, Reader!Last Thursday, I kicked off my 2026 predictions with Traffic ≠ Trust/Sales (plus a quick primer on my ACT Framework). If you missed it, look for that email in your inbox, or read the full post here. Today, I’m sharing what’s changed in search, how AI overviews fit in, and how to show up where buyers actually see you. Prediction #2: Beyond SEO — Why Presence Matters More Than Clicks Search hasn't been just “ten blue links” for a good, long while. Google now surfaces AI Overviews,...