Ashley Clayton is the Founder and Marketing Measurement Expert at Iterateology, where she helps six-figure coaching CEOs build thriving, data-driven marketing ecosystems that grow sustainably. With 15+ years in tech, marketing, and analytics, she specializes in turning insights into strategies that attract, convert, and retain ideal clients. Ashley is also a Google Women Techmaker Ambassador, committed to empowering businesses with smarter, measurable marketing.
Stop feeding the algorithm. Start serving your business.
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Hi, Reader! Picture this: it’s Monday at 9:10am. No twelve-tab panic. A simple dashboard shows three clear signals; you make two small, high-leverage moves; you take a mid-morning walk. That’s the vibe I want for you, and it’s the focus of a new series I’m kicking off today: Marketing Without Burning Out: Building a Marketing Strategy That Honors Your Capacity / Why So Many "Proven Systems" Fail.In this first piece, I dig into why so many “proven” systems fail service providers—and what to do instead. Highlights you’ll find inside:
If you’ve felt the whiplash of tactics that exhaust you without moving the needle, this one will feel like an exhale. Click here to read part 1.
Your answers will help me tailor the next parts of the series. What’s coming next in the series:
P.S. Want this in practice, not just theory? Join my Measurable Marketing Ecosystem™ Workshop on Sept 9 and Sept 11 at 3pm ET / 12pm PT. If your marketing collapses when life gets busy, this workshop is for you. It's a live, two-part lab to build a capacity-honoring, measurable system. Click here to register. |
Iterateology
Ashley Clayton is the Founder and Marketing Measurement Expert at Iterateology, where she helps six-figure coaching CEOs build thriving, data-driven marketing ecosystems that grow sustainably. With 15+ years in tech, marketing, and analytics, she specializes in turning insights into strategies that attract, convert, and retain ideal clients. Ashley is also a Google Women Techmaker Ambassador, committed to empowering businesses with smarter, measurable marketing.
Hi, Reader!We’ve talked about spotting actual human traffic (Prediction #1), search presence over clicks (Prediction #2), and curating a community that actually converts (Prediction #3). Today, I’m shifting to the piece that can actually help you cut through the noise: bringing originality you can sustain. If you missed any earlier notes, you can always read the full predictions post here. Prediction #4: Original, Sustainably Created Content Will Stand Out in a World with AI AI has made...
Hi, Reader!We’ve talked about how AI skews traffic and what “presence over clicks” means for search. Today I’m shifting into your list - why chasing size buries your best buyers, and how to build a small-but-mighty community that actually converts. If you’re following this series, you can always read the full predictions post here. I’m breaking each idea down by email so you can act on it without overwhelm. Prediction #3: Build Communities, Not Chase Vanity Metrics “Bigger is better” is one...
Hi, Reader!Last Thursday, I kicked off my 2026 predictions with Traffic ≠ Trust/Sales (plus a quick primer on my ACT Framework). If you missed it, look for that email in your inbox, or read the full post here. Today, I’m sharing what’s changed in search, how AI overviews fit in, and how to show up where buyers actually see you. Prediction #2: Beyond SEO — Why Presence Matters More Than Clicks Search hasn't been just “ten blue links” for a good, long while. Google now surfaces AI Overviews,...