Hi, Reader!Here’s something I believe with my whole heart: You are a steward — not at the mercy of algorithms, and not dependent on gurus and bizfluencers. Stewardship is about tending what you’ve been entrusted with — your time, energy, relationships, and business — so it thrives, compounds, and blesses others. Stewardship means you’re not a victim of shifting algorithms or a slave to playbooks. You are the one who gets to guide, tend, and grow what you’ve been given. It’s not just...
26 days ago • 1 min read
Hi, Reader!If you've ever found yourself wondering: Where are my clients actually coming from? Which parts of my marketing are doing the heavy lifting? What’s working—and what’s just noise? Then this workshop was built for you. 🛠️ The Measurable Marketing Ecosystem Workshop is happening next week, and it’s designed to help you stop flying blind and start building a system that actually listens back. You’ll walk away with: A map of the 5-part Ecosystem Cycle I use with private clients to...
about 1 month ago • 1 min read
Hi, Reader!What does marketing without burnout look like in real life? Picture this: it’s Monday at 9:10am. No twelve-tab panic. A simple dashboard shows three clear signals; you make two small, high-leverage moves; you take a mid-morning walk. That’s the vibe I want for you, and it’s the focus of a new series I’m kicking off today: Marketing Without Burning Out: Building a Marketing Strategy That Honors Your Capacity / Why So Many "Proven Systems" Fail. In this first piece, I dig into why so...
about 1 month ago • 1 min read
Hi, Reader!Let’s talk about a quiet frustration so many business owners carry:You’ve posted the content. You’ve done what you were told “should” work. Now you're looking at the data you have and wondering: “What am I actually supposed to do with all this data?” If that sounds familiar, you’re in good company. Most of us weren’t taught how to listen to our marketing systems—we were handed platforms and promises, not real clarity or feedback when things aren't working as promised. That’s why I...
4 months ago • 1 min read
Hi, Reader!You’ve done the masterminds. The courses. The coaching. You’ve invested real time and money to grow your business and you’re not afraid to do the work. But the leads still aren’t flowing. And if one more person tells you to post more, spend more on ads or launch a “self-liquidating offer,” you might scream. How much profit do you have to hand over to Meta and Google before something actually clicks? Here’s what I’ve seen over and over again: Smart, capable coaches get stuck chasing...
4 months ago • 1 min read
Hi, Reader!The Effortless Impact Summit is wrapping up soon. And if you’ve been loving the sessions, this is your last chance to upgrade to the Sustainable Visibility Compass before everything disappears. 🧭 What’s inside the Compass? ✔ Lifetime access to all summit sessions✔ A private podcast feed for on-the-go listening✔ $2,000+ in bonus trainings, templates, and tools✔ My full Measurable Marketing Ecosystem™ Workshop (normally $197)→ A step-by-step system for knowing what’s working in your...
4 months ago • 1 min read
Hi, Reader, If you've ever felt like you're doing everything "right" in your marketing—posting consistently, building funnels, running ads—but still not seeing the results you want, you're not alone. The truth is, much of the marketing advice out there wasn't designed for coaching businesses like yours.It's often tailored for influencers, large agencies, or businesses with big teams and budgets. In my latest blog post, I delve into the real reasons why traditional marketing strategies often...
4 months ago • 1 min read
Hi, Reader!My session for the Effortless Impact Summit is officially live! 🎉 You’ve got the next 72 hours to watch it—and I think you’re going to love it. 🎙 Session Title:Evergreen by Design: How to Build Content That Compounds (Without Burnout or Guesswork) Here’s what I’m covering: ✔ How to spot what content is actually working (even with limited data) ✔ My 5-question “What to Repurpose” rubric ✔ How to stop guessing and start making decisions with clarity ✔ What to do if you're just...
4 months ago • 1 min read
Hi, Reader!If you’ve ever opened a marketing report and thought, "Wait… am I supposed to care about engagement rate? Clicks? What even is a session?" You're not alone. This week’s post breaks down the marketing measurement terms you actually need to know—especially if you're building a business where your visibility and marketing need to work smarter, not harder. 🔍 It’s written with coaches and service providers in mind. No jargon, no overwhelm—just plain English definitions with real-world...
5 months ago • 1 min read