Ashley Clayton is the Founder and Marketing Measurement Expert at Iterateology, where she helps six-figure coaching CEOs build thriving, data-driven marketing ecosystems that grow sustainably. With 15+ years in tech, marketing, and analytics, she specializes in turning insights into strategies that attract, convert, and retain ideal clients. Ashley is also a Google Women Techmaker Ambassador, committed to empowering businesses with smarter, measurable marketing.
[Blog Post] Confused by Marketing Terms and Metrics? Let's fix that.
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Hi, Reader! You're not alone. This week’s post breaks down the marketing measurement terms you actually need to know—especially if you're building a business where your visibility and marketing need to work smarter, not harder. 🔍 It’s written with coaches and service providers in mind. 👉 Read the full post here: Marketing Measurement Terms for Coaches And if you’re ready to move beyond just understanding the terms—to actually building a system that shows you what’s working across your content, your traffic, and your lead gen… 📊 That’s what I teach inside the Measurable Marketing Ecosystem™ Workshop. 🎯 Check out the workshop details here: Marketing gets a lot easier when you understand the conversation your data is trying to have with you. With clarity,
P.S. I'm also speaking at a free virtual summit June 2-4 with 72 hours to catch the replays - Effortless Impact Summit Registration - I'd love to see you there. If you're looking to get off the content hamster wheel or maximize the return on the content you are creating, this one's for you! |
Iterateology
Ashley Clayton is the Founder and Marketing Measurement Expert at Iterateology, where she helps six-figure coaching CEOs build thriving, data-driven marketing ecosystems that grow sustainably. With 15+ years in tech, marketing, and analytics, she specializes in turning insights into strategies that attract, convert, and retain ideal clients. Ashley is also a Google Women Techmaker Ambassador, committed to empowering businesses with smarter, measurable marketing.
Hi, Reader!The internet is noisier — and a lot less human — than most people realize. Bots now make up more than half of all web traffic, and even Google admitted in court that AI is driving some of the growth in search queries. So what does that mean for you as a coach, consultant, or small business owner? That’s what I tackled in my latest post: 2026 Marketing Predictions: 5 Trends That Matter (and What to Do About Them). 👉 Read the full predictions here. I’ll give you the highlights now:...
Hi, Reader!Here’s something I believe with my whole heart: You are a steward — not at the mercy of algorithms, and not dependent on gurus and bizfluencers. Stewardship is about tending what you’ve been entrusted with — your time, energy, relationships, and business — so it thrives, compounds, and blesses others. Stewardship means you’re not a victim of shifting algorithms or a slave to playbooks. You are the one who gets to guide, tend, and grow what you’ve been given. It’s not just...
Hi, Reader!If you've ever found yourself wondering: Where are my clients actually coming from? Which parts of my marketing are doing the heavy lifting? What’s working—and what’s just noise? Then this workshop was built for you. 🛠️ The Measurable Marketing Ecosystem Workshop is happening next week, and it’s designed to help you stop flying blind and start building a system that actually listens back. You’ll walk away with: A map of the 5-part Ecosystem Cycle I use with private clients to...