Ashley Clayton is the Founder and Marketing Measurement Expert at Iterateology, where she helps six-figure coaching CEOs build thriving, data-driven marketing ecosystems that grow sustainably. With 15+ years in tech, marketing, and analytics, she specializes in turning insights into strategies that attract, convert, and retain ideal clients. Ashley is also a Google Women Techmaker Ambassador, committed to empowering businesses with smarter, measurable marketing.
[Blog Post] Confused by Marketing Terms and Metrics? Let's fix that.
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Hi, Reader! You're not alone. This week’s post breaks down the marketing measurement terms you actually need to know—especially if you're building a business where your visibility and marketing need to work smarter, not harder. 🔍 It’s written with coaches and service providers in mind. 👉 Read the full post here: Marketing Measurement Terms for Coaches And if you’re ready to move beyond just understanding the terms—to actually building a system that shows you what’s working across your content, your traffic, and your lead gen… 📊 That’s what I teach inside the Measurable Marketing Ecosystem™ Workshop. 🎯 Check out the workshop details here: Marketing gets a lot easier when you understand the conversation your data is trying to have with you. With clarity,
P.S. I'm also speaking at a free virtual summit June 2-4 with 72 hours to catch the replays - Effortless Impact Summit Registration - I'd love to see you there. If you're looking to get off the content hamster wheel or maximize the return on the content you are creating, this one's for you! |
Iterateology
Ashley Clayton is the Founder and Marketing Measurement Expert at Iterateology, where she helps six-figure coaching CEOs build thriving, data-driven marketing ecosystems that grow sustainably. With 15+ years in tech, marketing, and analytics, she specializes in turning insights into strategies that attract, convert, and retain ideal clients. Ashley is also a Google Women Techmaker Ambassador, committed to empowering businesses with smarter, measurable marketing.
Hi, Reader!Let’s talk about a quiet frustration so many business owners carry:You’ve posted the content. You’ve done what you were told “should” work. Now you're looking at the data you have and wondering: “What am I actually supposed to do with all this data?” If that sounds familiar, you’re in good company. Most of us weren’t taught how to listen to our marketing systems—we were handed platforms and promises, not real clarity or feedback when things aren't working as promised. That’s why I...
Hi, Reader!You’ve done the masterminds. The courses. The coaching. You’ve invested real time and money to grow your business and you’re not afraid to do the work. But the leads still aren’t flowing. And if one more person tells you to post more, spend more on ads or launch a “self-liquidating offer,” you might scream. How much profit do you have to hand over to Meta and Google before something actually clicks? Here’s what I’ve seen over and over again: Smart, capable coaches get stuck chasing...
Hi, Reader!The Effortless Impact Summit is wrapping up soon. And if you’ve been loving the sessions, this is your last chance to upgrade to the Sustainable Visibility Compass before everything disappears. 🧭 What’s inside the Compass? ✔ Lifetime access to all summit sessions✔ A private podcast feed for on-the-go listening✔ $2,000+ in bonus trainings, templates, and tools✔ My full Measurable Marketing Ecosystem™ Workshop (normally $197)→ A step-by-step system for knowing what’s working in your...