Ashley Clayton is the Founder and Marketing Measurement Expert at Iterateology, where she helps six-figure coaching CEOs build thriving, data-driven marketing ecosystems that grow sustainably. With 15+ years in tech, marketing, and analytics, she specializes in turning insights into strategies that attract, convert, and retain ideal clients. Ashley is also a Google Women Techmaker Ambassador, committed to empowering businesses with smarter, measurable marketing.
The Hidden Cost of the “Do More” Marketing Trap
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Hi, Reader! You’ve invested real time and money to grow your business and you’re not afraid to do the work. But the leads still aren’t flowing. And if one more person tells you to post more, spend more on ads or launch a “self-liquidating offer,” you might scream. How much profit do you have to hand over to Meta and Google before something actually clicks? Here’s what I’ve seen over and over again: Smart, capable coaches get stuck chasing strategies that weren’t built for their business. And it’s not because they’re not trying. It’s because of something I call The Data Disconnect. That’s when your marketing feels like a full-time job…but the results are unpredictable. Inconsistent. Exhausting. Here’s how it shows up:
This isn’t about effort. You’ve got plenty of that. It’s about building a system that shows you what’s actually working—so you can do more of that, and less of the rest. I recently worked with a coach who was in this exact trap. We mapped her marketing ecosystem, focused on what her own data was telling us, and refined her strategy for sustainable, organic growth. She didn’t need more ads. She needed clarity in what was working to bring her best-fit clients. And when that clicked? Her leads got better. Her profits went up. Her stress went down. I’m curious: have you felt this pattern in your own business? Hit reply and let me know. Your Architect of Measurable Marketing Ecosystems,
P.S. If you're tired of guessing at what’s working, the Measurable Marketing Ecosystem Workshop is where we fix that. You’ll learn how to map your customer journey, track what actually moves the needle, and build a system that makes your marketing measurable—and sustainable. Replays are available, and you’ll get access to future live sessions too. Get the details here. |
Iterateology
Ashley Clayton is the Founder and Marketing Measurement Expert at Iterateology, where she helps six-figure coaching CEOs build thriving, data-driven marketing ecosystems that grow sustainably. With 15+ years in tech, marketing, and analytics, she specializes in turning insights into strategies that attract, convert, and retain ideal clients. Ashley is also a Google Women Techmaker Ambassador, committed to empowering businesses with smarter, measurable marketing.
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