Ashley Clayton is the Founder and Marketing Measurement Expert at Iterateology, where she helps six-figure coaching CEOs build thriving, data-driven marketing ecosystems that grow sustainably. With 15+ years in tech, marketing, and analytics, she specializes in turning insights into strategies that attract, convert, and retain ideal clients. Ashley is also a Google Women Techmaker Ambassador, committed to empowering businesses with smarter, measurable marketing.
Not sure what to track? This will help.
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Hi, Reader! “What am I actually supposed to do with all this data?” If that sounds familiar, you’re in good company. Most of us weren’t taught how to listen to our marketing systems—we were handed platforms and promises, not real clarity or feedback when things aren't working as promised. That’s why I wrote this guide: 👉 The Ultimate Guide to Marketing Metrics (That Actually Matter) It walks you through the five categories of metrics that give you traction—not just attention. You’ll learn: ✅ The difference between metrics, KPIs, and what should actually be “key” right now Whether you’re starting fresh or fine-tuning what’s already in motion, this guide is designed to bring calm, clarity, and confident next steps. 🎯 Click here to read the full guide Your marketing will feel lighter—and your decisions will get clearer. Rooting for your growth,
P.S. If you're ready to go deeper and build your measurement system step by step, the Measurable Marketing Ecosystem™ Workshop is going live again in September. It's designed to help you create a system that evolves with you—and shows you what’s actually working. |
Iterateology
Ashley Clayton is the Founder and Marketing Measurement Expert at Iterateology, where she helps six-figure coaching CEOs build thriving, data-driven marketing ecosystems that grow sustainably. With 15+ years in tech, marketing, and analytics, she specializes in turning insights into strategies that attract, convert, and retain ideal clients. Ashley is also a Google Women Techmaker Ambassador, committed to empowering businesses with smarter, measurable marketing.
Hi, Reader!The internet is noisier — and a lot less human — than most people realize. Bots now make up more than half of all web traffic, and even Google admitted in court that AI is driving some of the growth in search queries. So what does that mean for you as a coach, consultant, or small business owner? That’s what I tackled in my latest post: 2026 Marketing Predictions: 5 Trends That Matter (and What to Do About Them). 👉 Read the full predictions here. I’ll give you the highlights now:...
Hi, Reader!Here’s something I believe with my whole heart: You are a steward — not at the mercy of algorithms, and not dependent on gurus and bizfluencers. Stewardship is about tending what you’ve been entrusted with — your time, energy, relationships, and business — so it thrives, compounds, and blesses others. Stewardship means you’re not a victim of shifting algorithms or a slave to playbooks. You are the one who gets to guide, tend, and grow what you’ve been given. It’s not just...
Hi, Reader!If you've ever found yourself wondering: Where are my clients actually coming from? Which parts of my marketing are doing the heavy lifting? What’s working—and what’s just noise? Then this workshop was built for you. 🛠️ The Measurable Marketing Ecosystem Workshop is happening next week, and it’s designed to help you stop flying blind and start building a system that actually listens back. You’ll walk away with: A map of the 5-part Ecosystem Cycle I use with private clients to...