Ashley Clayton is the Founder and Marketing Measurement Expert at Iterateology, where she helps six-figure coaching CEOs build thriving, data-driven marketing ecosystems that grow sustainably. With 15+ years in tech, marketing, and analytics, she specializes in turning insights into strategies that attract, convert, and retain ideal clients. Ashley is also a Google Women Techmaker Ambassador, committed to empowering businesses with smarter, measurable marketing.
Not sure what to track? This will help.
|
Hi, Reader! “What am I actually supposed to do with all this data?” If that sounds familiar, you’re in good company. Most of us weren’t taught how to listen to our marketing systems—we were handed platforms and promises, not real clarity or feedback when things aren't working as promised. That’s why I wrote this guide: 👉 The Ultimate Guide to Marketing Metrics (That Actually Matter) It walks you through the five categories of metrics that give you traction—not just attention. You’ll learn: ✅ The difference between metrics, KPIs, and what should actually be “key” right now Whether you’re starting fresh or fine-tuning what’s already in motion, this guide is designed to bring calm, clarity, and confident next steps. 🎯 Click here to read the full guide Your marketing will feel lighter—and your decisions will get clearer. Rooting for your growth,
P.S. If you're ready to go deeper and build your measurement system step by step, the Measurable Marketing Ecosystem™ Workshop is going live again in September. It's designed to help you create a system that evolves with you—and shows you what’s actually working. |
Iterateology
Ashley Clayton is the Founder and Marketing Measurement Expert at Iterateology, where she helps six-figure coaching CEOs build thriving, data-driven marketing ecosystems that grow sustainably. With 15+ years in tech, marketing, and analytics, she specializes in turning insights into strategies that attract, convert, and retain ideal clients. Ashley is also a Google Women Techmaker Ambassador, committed to empowering businesses with smarter, measurable marketing.
Hi, Reader!You’ve done the masterminds. The courses. The coaching. You’ve invested real time and money to grow your business and you’re not afraid to do the work. But the leads still aren’t flowing. And if one more person tells you to post more, spend more on ads or launch a “self-liquidating offer,” you might scream. How much profit do you have to hand over to Meta and Google before something actually clicks? Here’s what I’ve seen over and over again: Smart, capable coaches get stuck chasing...
Hi, Reader!The Effortless Impact Summit is wrapping up soon. And if you’ve been loving the sessions, this is your last chance to upgrade to the Sustainable Visibility Compass before everything disappears. 🧭 What’s inside the Compass? ✔ Lifetime access to all summit sessions✔ A private podcast feed for on-the-go listening✔ $2,000+ in bonus trainings, templates, and tools✔ My full Measurable Marketing Ecosystem™ Workshop (normally $197)→ A step-by-step system for knowing what’s working in your...
Hi, Reader, If you've ever felt like you're doing everything "right" in your marketing—posting consistently, building funnels, running ads—but still not seeing the results you want, you're not alone. The truth is, much of the marketing advice out there wasn't designed for coaching businesses like yours.It's often tailored for influencers, large agencies, or businesses with big teams and budgets. In my latest blog post, I delve into the real reasons why traditional marketing strategies often...