Hi, Reader! Someone told you to set up Google Analytics. Maybe your web designer installed it. Maybe it was a checkbox in a course. Either way, in all the telling you to install it, nobody ever fully explained why it's useful for a business like yours. That's what my latest post & video fixes, no techno-babble included. Inside I share: ✅ The real questions Google Analytics can answer for your business (spoiler: none of them involve follower counts)✅ Why the tool feels confusing on purpose,...
15 days ago • 1 min read
Hi, Reader! There's a piece of marketing advice I keep hearing that bugs me, and I want to call it out before I share what I made last week. Most advice for getting more visibility treats the problem like you need to buy new clothes every time you run out: more platforms, more content, more tactics. Nobody shows you how to look at what's already in your closet, find the pieces you actually wear and look good in, and build from there. If your marketing feels random right now, the problem...
about 2 months ago • 1 min read
Hi, Reader!Quick question: did you opt in to having your website content used to train AI models? I hadn't. And I didn't realize it until a cold email I almost ignored sent me down a rabbit hole I hadn't planned on going down. The email was pitching a "partnership" — vague enough to be suspicious, specific enough to make me go looking. What I found made me realize my content had likely been harvested to train AI models without my knowledge and without any expectation of being cited as a...
4 months ago • 1 min read
Hi, Reader!If you want a market reality gut-check for 2026, this survey report is worth bookmarking: Ordinary Business: State of Online Business Survey 2026 Here are the takeaways I think matter most (especially if you’re tired of building your business off hyped highlight reels): 1) Most people aren’t buying fast.For most businesses in this survey, becoming a client is a months-long decision. 2–6 months is the most common timeline (31%), and 6–12 months isn’t rare (13%). That does not...
5 months ago • 3 min read
Hi, Reader!We’ve talked about spotting actual human traffic (Prediction #1), search presence over clicks (Prediction #2), and curating a community that actually converts (Prediction #3). Today, I’m shifting to the piece that can actually help you cut through the noise: bringing originality you can sustain. If you missed any earlier notes, you can always read the full predictions post here. Prediction #4: Original, Sustainably Created Content Will Stand Out in a World with AI AI has made...
8 months ago • 5 min read
Hi, Reader!We’ve talked about how AI skews traffic and what “presence over clicks” means for search. Today I’m shifting into your list - why chasing size buries your best buyers, and how to build a small-but-mighty community that actually converts. If you’re following this series, you can always read the full predictions post here. I’m breaking each idea down by email so you can act on it without overwhelm. Prediction #3: Build Communities, Not Chase Vanity Metrics “Bigger is better” is one...
8 months ago • 4 min read
Hi, Reader!Last Thursday, I kicked off my 2026 predictions with Traffic ≠ Trust/Sales (plus a quick primer on my ACT Framework). If you missed it, look for that email in your inbox, or read the full post here. Today, I’m sharing what’s changed in search, how AI overviews fit in, and how to show up where buyers actually see you. Prediction #2: Beyond SEO — Why Presence Matters More Than Clicks Search hasn't been just “ten blue links” for a good, long while. Google now surfaces AI Overviews,...
8 months ago • 5 min read
Hi, Reader!I've been looking around the industry and what's been happening online over the last year, and wanted to share my insights for what you'll want to be aware of going into 2026, as well as what to do about the trends and patterns I've noticed. (And I'm sure you've seen some of them too.) Over the next few weeks, I'll be sharing my predictions for 2026 and what you'll need to know as a service provider, coach, or consultant as you plan your goals for the next year. You can always read...
9 months ago • 4 min read
Hi, Reader!Lately, I’ve noticed a pattern in your replies, comments, and clicks - a quiet thread running through nearly everything we talk about: “I know I should track more, but I don’t know what matters.” So I built something to help. It’s called the Metrics That Talk Back Mini-Course - a free mini-course on the five categories of metrics that matter and how to use them to understand what’s actually working in your marketing. 👉 Join the free mini-course here. This isn’t another analytics...
9 months ago • 1 min read