Hi, Reader!If you installed Google Analytics and just left it, you're not alone. Google Analytics 4 turns itself on the second you finish the install, but it does not turn itself into something that gives you can actually use to make decisions in your business. I've just released a new video covering a quick, 4-settings housekeeping pass for your system based on common things I see missed during client audits. All of them doable in one sitting with zero custom coding or technical work needed...
about 11 hours ago • 1 min read
Hi, Reader!If I asked you right now where your last five to ten leads came from, what would you actually say? (Seriously, reply and let me know) For most service providers, it's some version of "I think Instagram," "maybe it was a referral," or "someone probably saw my newsletter." That's not tracking you can trust — it's a hedged bet you're staking your business on, masquerading as an answer. My latest video is about closing that gap. It walks through UTM parameters — the small tags you add...
15 days ago • 1 min read
Hi, Reader!I'm on in a few hours. The AI Operator panel goes live today, Thursday, at 12pm EDT, and this will be my last check-in for this round. (I've got some other events lined up, more news on that soon!) If you're registered for Closed Door Talks, the earlier panels are already sitting in your private podcast feed, free through August 31. Worth a look if any of these names ring a bell: Monday's Flops Panel - Sage Grayson, Jen Liddy, Braden Drake, Rosemary Dede, Theresa Heath-Wareing,...
20 days ago • 1 min read
Hi, Reader! Quick reminder: I'm premiering the UTM video live today at 3pm Central (1pm Pacific / 4pm Eastern).If you've ever heard someone tell you to "just add UTMs" and never explain what that actually means, I cover this answer completely in this video. I'll also be in the chat the whole time answering questions as they come up. 👉 Register Here for a reminder! See You There! Ashley ClaytonMarketing Ecosystem StrategistIterateology LLCiterateology.com Make Your Data Talk Back → P.S. Also,...
29 days ago • 1 min read
Hi, Reader!If you've been side-eyeing the flood of "just let AI run your whole business/write your posts/create your newsletter" advice lately, I'm as over it as you are. It's why so many long-time creators and people that we've followed for years now all sound the same or their voices have changed completely for robotic sales pitches. For me, AI isn't something to take over things for me, but more as a thinking partner and an accessibility tool, never as a replacement for my own judgment or...
about 1 month ago • 2 min read
Hi, Reader! Someone's probably told you to "just add UTMs to your links" at some point. Maybe you did it. Maybe you didn't, because that's where the advice always stops — nobody tells you what they're actually for or what you're supposed to do with them after you've put them out into the world. So I made the video that should've come with that advice, and I'm premiering it live on Tuesday, August 4 at 3pm CT. Here's what's in it: The three parameters you actually need (and the two you can...
about 1 month ago • 1 min read
Hi, Reader! If you've ever had the nagging sense that you're doing plenty of marketing but couldn't say for certain what's actually bringing in clients, you're the reason I made this. Google Analytics is where that answer starts. The catch is that most setup tutorials assume you've got a developer on call or a high tolerance for jargon. So I made one that doesn't. It's built specifically for coaches, consultants, and service providers, and if you can copy and paste, you can follow it. I also...
about 1 month ago • 1 min read
Hi, Reader! Someone told you to set up Google Analytics. Maybe your web designer installed it. Maybe it was a checkbox in a course. Either way, in all the telling you to install it, nobody ever fully explained why it's useful for a business like yours. That's what my latest post & video fixes, no techno-babble included. Inside I share: ✅ The real questions Google Analytics can answer for your business (spoiler: none of them involve follower counts)✅ Why the tool feels confusing on purpose,...
about 2 months ago • 1 min read
Hi, Reader! There's a piece of marketing advice I keep hearing that bugs me, and I want to call it out before I share what I made last week. Most advice for getting more visibility treats the problem like you need to buy new clothes every time you run out: more platforms, more content, more tactics. Nobody shows you how to look at what's already in your closet, find the pieces you actually wear and look good in, and build from there. If your marketing feels random right now, the problem...
3 months ago • 1 min read