Ashley Clayton is the Architect of Measurable Marketing Ecosystems™ and Founder of Iterateology — helping coaches, consultants, and done-for-you providers build measurement strategies that reflect how their business actually works, not just what the platforms make easy to count. With 15+ years across tech, marketing, and analytics, she created the Measurable Marketing Ecosystem™ framework to give service providers the upstream thinking they need before touching a single dashboard. She is also a Google Women Techmakers Ambassador and certified business coach.
5 Mistakes I Typically Find in GA4 Setups
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Hi, Reader! I just published a new post walking through the five GA4 setup mistakes I see most often, in the order they tend to show up. It ends with the one usually creating the other four, and isn't always obvious. You can read the full post here. Feel free to share it if you know someone who could use it.
P.S. I’m speaking at The AI Newsletter Summit, October 27 through 29. It’s 27 free workshops, each one showing the AI setup behind someone’s newsletter, prompts included. Mine covers protecting your IP in the battle of the bots. Click here to register for the free event. (And no. I don't use AI to create these emails. It's still me.)
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Iterateology
Ashley Clayton is the Architect of Measurable Marketing Ecosystems™ and Founder of Iterateology — helping coaches, consultants, and done-for-you providers build measurement strategies that reflect how their business actually works, not just what the platforms make easy to count. With 15+ years across tech, marketing, and analytics, she created the Measurable Marketing Ecosystem™ framework to give service providers the upstream thinking they need before touching a single dashboard. She is also a Google Women Techmakers Ambassador and certified business coach.
Hi, Reader!I'm speaking at The AI Newsletter Summit later this month, and I wanted to tell you how my talk is relevant regardless of your feelings on AI use as a whole. Most of the 27 workshops will show you how to use AI to write, plan, and sell with your newsletter (or get started if you don't have one). Mine covers what you need to protect from AI scraping and training without shutting you out of search engines or the AI tools people use to find the things you can help them with. Whether...
Hi, Reader!I've audited a lot of GA4 setups, and almost every one of them has the exact same problem underneath it — and it's never the one you'd expect. I just released a new video walking through the 5 mistakes I find most often when auditing GA4 accounts for coaches and service providers — whether you set it up yourself, or paid someone off a site like Fiverr or Upwork to do it for you. You can watch the full video here. Please feel free to share the video if you found it useful as well....
Hi, Reader!If you installed Google Analytics and just left it, you're not alone. Google Analytics 4 turns itself on the second you finish the install, but it does not turn itself into something that gives you can actually use to make decisions in your business. I've just released a new video covering a quick, 4-settings housekeeping pass for your system based on common things I see missed during client audits. All of them doable in one sitting with zero custom coding or technical work needed...