Hi, Reader!
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If I asked you right now where your last five to ten leads came from, what would you actually say? (Seriously, reply and let me know)

For most service providers, it's some version of "I think Instagram," "maybe it was a referral," or "someone probably saw my newsletter." That's not tracking you can trust — it's a hedged bet you're staking your business on, masquerading as an answer.

My latest video is about closing that gap. It walks through UTM parameters — the small tags you add to your links that tell Google Analytics, your email service provider, and your CRM exactly which channel actually brought someone to you, instead of everything untagged getting lumped into "direct" and remaining invisible to your reporting. (I'm even telling you about the one channel that's your most likely culprit.)

I show it live, pulling up my own Google Analytics and watching a tagged click show up in real time, plus where that data actually lives once it's there. And I get into a story from earlier in my career using this same tagging approach for offline marketing: TV segments, lower-thirds, direct mail. If it can send someone back to your website, it can be tracked.

👉 Watch it here​

I had a previous video going over what the parameters are, if you're not sure what I mean by UTM tags that will also be linked. I recommend watching that one as well once you see the end result of what they get you.
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Ashley Clayton Marketing Ecosystem Strategist Because marketing is an ecosystem, not a tactic iterateology.com

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P.S. If the video helps, like it, share it, and/or drop a comment — literally just the one word for wherever you think your last lead came from. I'm genuinely curious, and it helps me make my videos more useful for you. Subscribe here too, so the rest of the series finds you as it releases.