Ashley Clayton is the Architect of Measurable Marketing Ecosystems™ and Founder of Iterateology — helping coaches, consultants, and done-for-you providers build measurement strategies that reflect how their business actually works, not just what the platforms make easy to count. With 15+ years across tech, marketing, and analytics, she created the Measurable Marketing Ecosystem™ framework to give service providers the upstream thinking they need before touching a single dashboard. She is also a Google Women Techmakers Ambassador and certified business coach.
Today at 12pm ET - I'm sharing my systems on the AI Operator Panel
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Hi, Reader! If you're registered for Closed Door Talks, the earlier panels are already sitting in your private podcast feed, free through August 31. Worth a look if any of these names ring a bell:
Today is the AI Operator Panel I'm on, sharing the virtual stage with Dama Jue, Jamila Payne, Ruth Poundwhite, Monica Froese, Stephanie Blake, and Jodi Bourne to talk about the AI systems we've actually built, where things broke down the first time, and what we still do the old-fashioned way. Catch me live at 12pm EDT today. Grab your spot here: Register for the Closed Door Panels
P.S. Friday closes out the week with the Business Model Panel, in case today isn't the one for you. Even if you can't make it live, getting the private podcast is well worth it because I've gotten at least one thing out of each one of the other panels so far this week, so I'd at least check those out if AI isn't your thing.
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Iterateology
Ashley Clayton is the Architect of Measurable Marketing Ecosystems™ and Founder of Iterateology — helping coaches, consultants, and done-for-you providers build measurement strategies that reflect how their business actually works, not just what the platforms make easy to count. With 15+ years across tech, marketing, and analytics, she created the Measurable Marketing Ecosystem™ framework to give service providers the upstream thinking they need before touching a single dashboard. She is also a Google Women Techmakers Ambassador and certified business coach.
Hi, Reader!If your feed looked like mine last week, you saw some version of "Claude is watermarking its text now," followed by a lot of speculation, a round of "I told you so" from folks who've been wary of AI all along, an equal round of "But the ideas are mine!" from the other direction, and a few people announcing they were switching tools. Keep in mind that social is always going to amplify the extremes on both sides in any situation. That's what gets engagement and keeps eyeballs on...
Hi, Reader!If I asked you right now where your last five to ten leads came from, what would you actually say? (Seriously, reply and let me know) For most service providers, it's some version of "I think Instagram," "maybe it was a referral," or "someone probably saw my newsletter." That's not tracking you can trust — it's a hedged bet you're staking your business on, masquerading as an answer. My latest video is about closing that gap. It walks through UTM parameters — the small tags you add...
Hi, Reader! Quick reminder: I'm premiering the UTM video live today at 3pm Central (1pm Pacific / 4pm Eastern).If you've ever heard someone tell you to "just add UTMs" and never explain what that actually means, I cover this answer completely in this video. I'll also be in the chat the whole time answering questions as they come up. 👉 Register Here for a reminder! See You There! Ashley ClaytonMarketing Ecosystem StrategistIterateology LLCiterateology.com Make Your Data Talk Back → P.S. Also,...