Ashley Clayton is the Architect of Measurable Marketing Ecosystems™ and Founder of Iterateology — helping coaches, consultants, and done-for-you providers build measurement strategies that reflect how their business actually works, not just what the platforms make easy to count. With 15+ years across tech, marketing, and analytics, she created the Measurable Marketing Ecosystem™ framework to give service providers the upstream thinking they need before touching a single dashboard. She is also a Google Women Techmakers Ambassador and certified business coach.
Today at 12pm ET - I'm sharing my systems on the AI Operator Panel
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Hi, Reader! If you're registered for Closed Door Talks, the earlier panels are already sitting in your private podcast feed, free through August 31. Worth a look if any of these names ring a bell:
Today is the AI Operator Panel I'm on, sharing the virtual stage with Dama Jue, Jamila Payne, Ruth Poundwhite, Monica Froese, Stephanie Blake, and Jodi Bourne to talk about the AI systems we've actually built, where things broke down the first time, and what we still do the old-fashioned way. Catch me live at 12pm EDT today. Grab your spot here: Register for the Closed Door Panels
P.S. Friday closes out the week with the Business Model Panel, in case today isn't the one for you. Even if you can't make it live, getting the private podcast is well worth it because I've gotten at least one thing out of each one of the other panels so far this week, so I'd at least check those out if AI isn't your thing.
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Iterateology
Ashley Clayton is the Architect of Measurable Marketing Ecosystems™ and Founder of Iterateology — helping coaches, consultants, and done-for-you providers build measurement strategies that reflect how their business actually works, not just what the platforms make easy to count. With 15+ years across tech, marketing, and analytics, she created the Measurable Marketing Ecosystem™ framework to give service providers the upstream thinking they need before touching a single dashboard. She is also a Google Women Techmakers Ambassador and certified business coach.
Hi, Reader!I've audited a lot of GA4 setups, and almost every one of them has the exact same problem underneath it — and it's never the one you'd expect. I just released a new video walking through the 5 mistakes I find most often when auditing GA4 accounts for coaches and service providers — whether you set it up yourself, or paid someone off a site like Fiverr or Upwork to do it for you. You can watch the full video here. Please feel free to share the video if you found it useful as well....
Hi, Reader!If you installed Google Analytics and just left it, you're not alone. Google Analytics 4 turns itself on the second you finish the install, but it does not turn itself into something that gives you can actually use to make decisions in your business. I've just released a new video covering a quick, 4-settings housekeeping pass for your system based on common things I see missed during client audits. All of them doable in one sitting with zero custom coding or technical work needed...
Hi, Reader!If your feed looked like mine last week, you saw some version of "Claude is watermarking its text now," followed by a lot of speculation, a round of "I told you so" from folks who've been wary of AI all along, an equal round of "But the ideas are mine!" from the other direction, and a few people announcing they were switching tools. Keep in mind that social is always going to amplify the extremes on both sides in any situation. That's what gets engagement and keeps eyeballs on...