Ashley Clayton is the Architect of Measurable Marketing Ecosystems™ and Founder of Iterateology — helping coaches, consultants, and done-for-you providers build measurement strategies that reflect how their business actually works, not just what the platforms make easy to count. With 15+ years across tech, marketing, and analytics, she created the Measurable Marketing Ecosystem™ framework to give service providers the upstream thinking they need before touching a single dashboard. She is also a Google Women Techmakers Ambassador and certified business coach.
Today: the UTMs Explained Live Premire
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Hi, Reader! Quick reminder: I'm premiering the UTM video live today at 3pm Central (1pm Pacific / 4pm Eastern). 👉 Register Here for a reminder! See You There!
P.S. Also, in case you missed it - I'm speaking on The AI Operator Panel at Closed Door Talks, a free 5-day event with 27 creators talking shop, on Thursday, August 13 at 12pm EDT. You can register for free and learn more about my panel and the others (Flops, Offer Evolution, List & Email, Business Model, and AI Operator) here.
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Iterateology
Ashley Clayton is the Architect of Measurable Marketing Ecosystems™ and Founder of Iterateology — helping coaches, consultants, and done-for-you providers build measurement strategies that reflect how their business actually works, not just what the platforms make easy to count. With 15+ years across tech, marketing, and analytics, she created the Measurable Marketing Ecosystem™ framework to give service providers the upstream thinking they need before touching a single dashboard. She is also a Google Women Techmakers Ambassador and certified business coach.
Hi, Reader!I've audited a lot of GA4 setups, and almost every one of them has the exact same problem underneath it — and it's never the one you'd expect. I just released a new video walking through the 5 mistakes I find most often when auditing GA4 accounts for coaches and service providers — whether you set it up yourself, or paid someone off a site like Fiverr or Upwork to do it for you. You can watch the full video here. Please feel free to share the video if you found it useful as well....
Hi, Reader!If you installed Google Analytics and just left it, you're not alone. Google Analytics 4 turns itself on the second you finish the install, but it does not turn itself into something that gives you can actually use to make decisions in your business. I've just released a new video covering a quick, 4-settings housekeeping pass for your system based on common things I see missed during client audits. All of them doable in one sitting with zero custom coding or technical work needed...
Hi, Reader!If your feed looked like mine last week, you saw some version of "Claude is watermarking its text now," followed by a lot of speculation, a round of "I told you so" from folks who've been wary of AI all along, an equal round of "But the ideas are mine!" from the other direction, and a few people announcing they were switching tools. Keep in mind that social is always going to amplify the extremes on both sides in any situation. That's what gets engagement and keeps eyeballs on...