Hi, Reader!Let’s be honest: There’s no shortage of advice out there telling you to post more, launch more, build more. But if you’re like many of the thoughtful CEOs and creatives I work with, you’ve already done more—and you’re still not seeing the momentum you hoped for. In my latest post, I walk through a better approach:Designing marketing strategies that align with your actual capacity—not someone else’s calendar. Because sustainability isn’t about scaling hustle. It’s about building...
8 days ago • 1 min read
Hi, Reader!If you want to grow without burning out, your marketing can’t just be consistent—it has to be sustainable and measurable. I’ve been testing a simple assessment tool with coaching CEOs to help pinpoint exactly where their marketing ecosystem stands—and where to focus next. Today, I want to share that tool with you. It takes just a few minutes to complete and helps you evaluate 4 key areas of your marketing ecosystem: Marketing Ecosystem Maturity Self-Assessment Score yourself from 1...
15 days ago • 2 min read
Hi, Reader!Over the past few emails, we’ve covered a LOT. Here’s a quick recap: 🔹 Marketing Measurement Gaps – Why most coaching CEOs struggle with marketing data (Email 1)🔹 Clarity – How to stop “random acts of marketing” and focus on what matters (Email 2)🔹 Tracking – Why most data/reporting is chaotic and unreliable (Email 3)🔹 Insight – How to actually use your data instead of just collecting it (Email 4)🔹 Action – How to optimize smarter, not just tweak things randomly (Email 5)🔹 Maturity...
22 days ago • 1 min read
Hi, Reader!If you’ve ever felt like you’re doing everything to stay visible—but it’s still not leading to leads, clients, or real traction… I want to invite you to a free event I’m speaking at in June that’s designed for you. It’s called Effortless Impact—a virtual summit all about building sustainable visibility that actually works without the hustle, overwhelm, or daily content grind. 🧠 My session is called:Evergreen by Design: How to Build Content That Compounds (Without Burnout or...
24 days ago • 1 min read
Hi, Reader!By now, you’ve seen how the Measurement Maturity Framework works: ✅ Clarity – Are you asking the right questions?✅ Tracking – Are you measuring what actually matters?✅ Insight – Are you leveraging your data to make better decisions?✅ Action – Are you optimizing based on facts, not feelings? But here’s something important:💡 It’s not just about “going through” these steps.💡 You can be advanced in one area and behind in another. This is why I focus on Measurement Maturity Levels...
29 days ago • 1 min read
Hi, Reader!Most businesses collect data but don’t act on it. The final piece of my Measurement Maturity Framework is Action—because what’s the point of tracking data if you’re not using it? ✅ Are you making data-informed optimizations to your marketing?✅ Are you forecasting what’s coming next, or just reacting?✅ Are you testing & improving with purpose? If you’ve ever made a marketing change just because something “felt” wrong… I get it. Your gut does have a place in how you run your...
about 1 month ago • 1 min read
Hi, Reader!Most businesses don’t have a data problem. They have a decision problem. They have reports. They have numbers. But they’re not using them to make better marketing decisions because they feel like they're drowning in data with no idea what to do with it all. In my Measurement Maturity Framework, Insight is all about:✅ Recognizing patterns so you can improve what’s working✅ Spotting trends that show where leads are dropping off✅ Asking better questions so your marketing improves over...
about 1 month ago • 1 min read
Hi, Reader!What if the numbers you’ve been looking at in your marketing aren’t telling you the full story? Here’s what I see with coaching CEOs all the time:📌 They check reports, but the numbers don’t make sense📌 They track traffic & leads, but have no idea what’s actually converting📌 They want to use data to make decisions, but don’t trust what they see That’s because tracking is broken in most businesses - yes, even in the small, medium, and enterprise-sized businesses I've worked with over...
about 2 months ago • 1 min read
Hi, Reader!Most coaching CEOs I talk to aren’t short on marketing ideas. They’re running ads. Posting content. Sending emails. Maybe even launching new offers. But here’s the problem: It feels random. You try all the things the bizfluencers and business and marketing coaches tell you, but you’re not always sure if they’re working. You know some stuff is… but what? And why? That’s why Clarity is the first step in my Measurement Maturity Framework. It solves the problem of random acts of...
about 2 months ago • 1 min read