Ashley Clayton is the Founder and Marketing Measurement Expert at Iterateology, where she helps six-figure coaching CEOs build thriving, data-driven marketing ecosystems that grow sustainably. With 15+ years in tech, marketing, and analytics, she specializes in turning insights into strategies that attract, convert, and retain ideal clients. Ashley is also a Google Women Techmaker Ambassador, committed to empowering businesses with smarter, measurable marketing.
The Secret to Actually Using Your Data
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Hi, Reader! They have a decision problem. They have reports. They have numbers. But they’re not using them to make better marketing decisions because they feel like they're drowning in data with no idea what to do with it all. In my Measurement Maturity Framework, Insight is all about: 🔹 The biggest mistake I see? So here’s my question for you: Next time, we’ll talk about Action - because data is only useful if you actually use it to optimize and improve your marketing ecosystem.
P.S. Did you miss the last email? You can catch the whole Measurement Maturity Framework series on my Creator Profile with Kit. I'd love to hear your thoughts. If you could "see into the future" of your marketing performance, what would you want to know? |
Iterateology
Ashley Clayton is the Founder and Marketing Measurement Expert at Iterateology, where she helps six-figure coaching CEOs build thriving, data-driven marketing ecosystems that grow sustainably. With 15+ years in tech, marketing, and analytics, she specializes in turning insights into strategies that attract, convert, and retain ideal clients. Ashley is also a Google Women Techmaker Ambassador, committed to empowering businesses with smarter, measurable marketing.
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Hi, Reader!Let’s be honest: There’s no shortage of advice out there telling you to post more, launch more, build more. But if you’re like many of the thoughtful CEOs and creatives I work with, you’ve already done more—and you’re still not seeing the momentum you hoped for. In my latest post, I walk through a better approach:Designing marketing strategies that align with your actual capacity—not someone else’s calendar. Because sustainability isn’t about scaling hustle. It’s about building...
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