Hi, Reader!
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If you want to grow without burning out, your marketing can’t just be consistent—it has to be sustainable and measurable.

I’ve been testing a simple assessment tool with coaching CEOs to help pinpoint exactly where their marketing ecosystem stands—and where to focus next.

Today, I want to share that tool with you.

It takes just a few minutes to complete and helps you evaluate 4 key areas of your marketing ecosystem:

Marketing Ecosystem Maturity Self-Assessment

Score yourself from 1 to 5 on each of the following dimensions:

1. Lead Clarity - How clearly do you understand what turns visitors into leads?
   1. I only track views. I don’t know what happens after someone visits my site.
   2. I can see where traffic comes from, but I’m not tracking opt-ins or form completions yet.
   3. I’ve set up some lead tracking, but it’s inconsistent across my site. (Or I'm doing it manually.)
   4. I can identify some of my top lead sources and which offers they respond to.
   5. I have full visibility into which sources bring in my best leads and why.
2. Content ROI - Do you know what content is actually moving your business forward?
   1. I post regularly, but I have no idea which content performs well.
   2. I know which posts get the most likes or reach but not which ones convert visitors into leads or clients.
   3. I have some gut insight into what’s working but haven’t tracked it formally.
   4. I can identify content that leads to conversions and repurpose it when I remember.
   5. I consistently track, optimize, and reuse content that drives leads and sales.
3. System Setup - Are your tools working together to give you the data you need?
   1. I’ve activated GA4 but haven’t looked at the data.
   2. I’ve got GA4 on my site and looked at the data, but it's not helpful/I'm not sure what the numbers mean.
   3. I’ve customized my setup with a few key events, so I know how many leads I get.
   4. I’ve established benchmarks for my marketing channels and know where my leads come from.
   5. My system tracks the full lead journey across channels and shows me what’s working in real-time.
4. Channel Alignment - Are you focusing on the right channels based on data and capacity?
   1. I’m showing up on one or more platforms inconsistently.
   2. I’m active on one or more platforms, but I’m still unsure where to focus.
   3. I’m tracking which channels seem most active but not necessarily which convert.
   4. I’ve identified my top 1–2 performing channels and prioritized content for those.
   5. I have a streamlined channel strategy based on data, capacity, and conversion quality - and my systems support it.

Tally your score and see where you land:

• 4–8 points → Foundation Phase: It’s time to clarify your lead flow, customize your tracking, and measure what matters.
• 9–15 points → Optimization Phase: You’ve got the pieces in place. Now it’s about refining and scaling what’s already working.
• 16–20 points → Amplification Phase: You have a strong, measurable ecosystem and can confidently invest in growth.

Next Step:

Hit reply and let me know your score—I'd love to hear which area feels strongest and which one you’re ready to improve.
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To your success!

Ashley Clayton ​CEO | Owner | Founder Iterateology LLC ashley@iterateology.com ​iterateology.com​ ​​​​ 🫖 Enjoying my content? Click here to keep the ideas brewing by dropping a tip to help support my work. 🧋

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P.S. I'd love to know your assessment score and answer any questions you have. Hit reply and let me know. I read every reply I get and will respond personally.