Ashley Clayton is the Founder and Marketing Measurement Expert at Iterateology, where she helps six-figure coaching CEOs build thriving, data-driven marketing ecosystems that grow sustainably. With 15+ years in tech, marketing, and analytics, she specializes in turning insights into strategies that attract, convert, and retain ideal clients. Ashley is also a Google Women Techmaker Ambassador, committed to empowering businesses with smarter, measurable marketing.
Most coaches avoid this. The successful ones don’t.
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Hi, Reader! There’s this quiet myth running under so many coaching businesses: Maybe you’ve said it. Or felt it. Or told yourself that your intuition is your superpower (and it is.) But here’s what I want to challenge: If you’re the CEO of your business, you don’t need to become a spreadsheet wizard. But you do need to know what’s working—and what’s not—so you can stop spinning your wheels. ✨ That’s not a data task. That’s a leadership skill. And honestly? Most marketing metrics platforms give you weren’t built for businesses like yours. They track performance, not alignment. Volume, not resonance. They prioritize what’s easy to measure, not what actually matters. So, have you ever felt like the numbers don’t match your effort? Or that your “analytics” don’t help you make real decisions? You’re not imagining it. I just wrote a blog post about what marketing metrics actually matter for coaches and consultants—and how to stop wasting time on the ones that don’t. It’s for the CEO who’s ready to make peace with the data side of their business—and start using it on their own terms.
P.S. If it shifts something for you, send the link or forward this to another coach in your world. We don’t need more shame or jargon—we need better ways to lead. |
Iterateology
Ashley Clayton is the Founder and Marketing Measurement Expert at Iterateology, where she helps six-figure coaching CEOs build thriving, data-driven marketing ecosystems that grow sustainably. With 15+ years in tech, marketing, and analytics, she specializes in turning insights into strategies that attract, convert, and retain ideal clients. Ashley is also a Google Women Techmaker Ambassador, committed to empowering businesses with smarter, measurable marketing.
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