Hi, Reader!
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What if the numbers you’ve been looking at in your marketing aren’t telling you the full story?

Here’s what I see with coaching CEOs all the time:
📌 They check reports, but the numbers don’t make sense​
📌 They track traffic & leads, but have no idea what’s actually converting​
📌 They want to use data to make decisions, but don’t trust what they see

That’s because tracking is broken in most businesses - yes, even in the small, medium, and enterprise-sized businesses I've worked with over my career. (A.K.A. The proving grounds where I've been testing and developing this framework to solve this issue with real-world results and business data.)

In my Measurement Maturity Framework, tracking is the part that turns raw data into real insights. It helps you:
✅ Set up better tracking (UTMs, GA4, events) so you’re measuring the right things
✅ Fix the gaps that make your reports unreliable
✅ Stop looking at “default” analytics and start getting data you can actually use

So let me ask you:
​Have you ever looked at a report and thought, “I have no idea what to do with this”? Hit reply and tell me what’s been frustrating about your tracking. What do you wish you knew or could easily get with your data?

Next, we’re going to talk about Insight - because tracking is useless unless you know how to use it.
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​Until then,

Ashley Clayton ​CEO | Owner | Founder Iterateology LLC ashley@iterateology.com ​iterateology.com​ ​​​​ 🫖 Enjoying my content? Click here to keep the ideas brewing by dropping a tip to help support my work. 🧋

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P.S. Did you miss the last email? You can catch the whole Measurement Maturity Framework series on my Creator Profile with Kit. I'd love to hear your thoughts. Let me know what data you have you aren't sure what to do with. I might just use your example in my next email!