What if You Don’t Actually Need to “Do More” in Marketing?

Published about 2 months ago • 1 min read

Hi, Reader!

Most coaching CEOs I talk to aren’t short on marketing ideas.

They’re running ads. Posting content. Sending emails. Maybe even launching new offers.

But here’s the problem: It feels random.

You try all the things the bizfluencers and business and marketing coaches tell you, but you’re not always sure if they’re working. You know some stuff is… but what? And why?

That’s why Clarity is the first step in my Measurement Maturity Framework. It solves the problem of random acts of marketing by helping you:

✅ Ask better questions before spending more time/money on marketing
✅ Stop chasing vanity metrics (likes, views, random traffic - things that are interesting but don't give you the context to act or move the needle in your business)
✅ Make data-informed decisions—without needing to be a data expert

🔹 Where most businesses struggle:
They focus on surface-level data - sales, leads, traffic - but those don’t tell you what’s actually driving success. Results are good, but knowing how you got those results is 🤌🏻✨.

🔹 The shift coaching CEOs need to make:
Instead of asking, “How many sales did I get?” → Ask, “What user behaviors or marketing channels led to those sales?”

Now I want to hear from you:
What’s one question you’d love your marketing data to answer for you? Hit reply and tell me—I might even use it as an example in the next email.

Next week, we’ll talk about Tracking - because even the best questions don’t matter if your data is a mess.

Did you miss the last email? You can catch the whole series on my Creator Profile with Kit.

Ashley Clayton
CEO | Owner | Founder
Iterateology LLC
ashley@iterateology.com
iterateology.com

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P.S. The key to having marketing data that's actually useful is grounded in answering the business questions you have. What's one question you have you'd like to have answered about your marketing performance? It might wind up as an example in the next email!

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