Ashley Clayton is the Architect of Measurable Marketing Ecosystems™ and Founder of Iterateology — helping coaches, consultants, and done-for-you providers build measurement strategies that reflect how their business actually works, not just what the platforms make easy to count. With 15+ years across tech, marketing, and analytics, she created the Measurable Marketing Ecosystem™ framework to give service providers the upstream thinking they need before touching a single dashboard. She is also a Google Women Techmakers Ambassador and certified business coach.
What Google Analytics can actually tell you about your business
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Hi, Reader! Someone told you to set up Google Analytics. Maybe your web designer installed it. Maybe it was a checkbox in a course. Either way, in all the telling you to install it, nobody ever fully explained why it's useful for a business like yours. That's what my latest post & video fixes, no techno-babble included. Inside I share: ✅ The real questions Google Analytics can answer for your business (spoiler: none of them involve follower counts) 👉 Read the full post: Google Analytics Explained for Coaches & Service Providers
P.S. If you haven't already subscribed to get my latest YouTube Videos on marketing measurement and marketing ecosystem development, you can click here to subscribe to my channel.
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Iterateology
Ashley Clayton is the Architect of Measurable Marketing Ecosystems™ and Founder of Iterateology — helping coaches, consultants, and done-for-you providers build measurement strategies that reflect how their business actually works, not just what the platforms make easy to count. With 15+ years across tech, marketing, and analytics, she created the Measurable Marketing Ecosystem™ framework to give service providers the upstream thinking they need before touching a single dashboard. She is also a Google Women Techmakers Ambassador and certified business coach.
Hi, Reader! If you've ever had the nagging sense that you're doing plenty of marketing but couldn't say for certain what's actually bringing in clients, you're the reason I made this. Google Analytics is where that answer starts. The catch is that most setup tutorials assume you've got a developer on call or a high tolerance for jargon. So I made one that doesn't. It's built specifically for coaches, consultants, and service providers, and if you can copy and paste, you can follow it. I also...
Hi, Reader! There's a piece of marketing advice I keep hearing that bugs me, and I want to call it out before I share what I made last week. Most advice for getting more visibility treats the problem like you need to buy new clothes every time you run out: more platforms, more content, more tactics. Nobody shows you how to look at what's already in your closet, find the pieces you actually wear and look good in, and build from there. If your marketing feels random right now, the problem...
Hi, Reader!Quick question: did you opt in to having your website content used to train AI models? I hadn't. And I didn't realize it until a cold email I almost ignored sent me down a rabbit hole I hadn't planned on going down. The email was pitching a "partnership" — vague enough to be suspicious, specific enough to make me go looking. What I found made me realize my content had likely been harvested to train AI models without my knowledge and without any expectation of being cited as a...