Ashley Clayton is the Founder and Marketing Measurement Expert at Iterateology, where she helps six-figure coaching CEOs build thriving, data-driven marketing ecosystems that grow sustainably. With 15+ years in tech, marketing, and analytics, she specializes in turning insights into strategies that attract, convert, and retain ideal clients. Ashley is also a Google Women Techmaker Ambassador, committed to empowering businesses with smarter, measurable marketing.
What Separates the Businesses That Grow From the Ones That Stay Stuck
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Hi, Reader! The final piece of my Measurement Maturity Framework is Action—because what’s the point of tracking data if you’re not using it? ✅ Are you making data-informed optimizations to your marketing? If you’ve ever made a marketing change just because something “felt” wrong… I get it. Your gut does have a place in how you run your business, but data can help you know where to focus your optimization efforts. Imagine having a clear system for knowing what to tweak and why. That’s what this framework is designed to do. And I’d love to hear from you: Hit reply and tell me. I’d love to refine this framework based on what you find most useful and build it out with examples specific to your needs, but I can't do that without your input and feedback.
P.S. Did you miss a previous email in this series? You can catch the whole Measurement Maturity Framework series on my Creator Profile with Kit. Which of the four areas - clarity, tracking, insight, or action feels like the biggest gap for you right now? I'd love to know so I can dive into it more in future emails. |
Iterateology
Ashley Clayton is the Founder and Marketing Measurement Expert at Iterateology, where she helps six-figure coaching CEOs build thriving, data-driven marketing ecosystems that grow sustainably. With 15+ years in tech, marketing, and analytics, she specializes in turning insights into strategies that attract, convert, and retain ideal clients. Ashley is also a Google Women Techmaker Ambassador, committed to empowering businesses with smarter, measurable marketing.
Hi, Reader!What if your marketing isn’t broken? What if you’re chasing leads the wrong way—because you were handed or built a system on "proven" advice that doesn’t fit how your business actually works? Most coaches are told to generate leads by: → showing up constantly, consistently → selling in every post, or trying to go viral → following the funnel builds from bizfluencers and gaming numbers with ad spend you can't sustain → becoming a content machine But here’s the thing:Coaching is...
Hi, Reader!Let’s be honest: There’s no shortage of advice out there telling you to post more, launch more, build more. But if you’re like many of the thoughtful CEOs and creatives I work with, you’ve already done more—and you’re still not seeing the momentum you hoped for. In my latest post, I walk through a better approach:Designing marketing strategies that align with your actual capacity—not someone else’s calendar. Because sustainability isn’t about scaling hustle. It’s about building...
Hi, Reader!If you want to grow without burning out, your marketing can’t just be consistent—it has to be sustainable and measurable. I’ve been testing a simple assessment tool with coaching CEOs to help pinpoint exactly where their marketing ecosystem stands—and where to focus next. Today, I want to share that tool with you. It takes just a few minutes to complete and helps you evaluate 4 key areas of your marketing ecosystem: Marketing Ecosystem Maturity Self-Assessment Score yourself from 1...