Ashley Clayton is the Architect of Measurable Marketing Ecosystems™ and Founder of Iterateology — helping coaches, consultants, and done-for-you providers build measurement strategies that reflect how their business actually works, not just what the platforms make easy to count. With 15+ years across tech, marketing, and analytics, she created the Measurable Marketing Ecosystem™ framework to give service providers the upstream thinking they need before touching a single dashboard. She is also a Google Women Techmakers Ambassador and certified business coach.
UTMs Explained Live - Tuesday, Aug 4th
|
Hi, Reader! Someone's probably told you to "just add UTMs to your links" at some point. Maybe you did it. Maybe you didn't, because that's where the advice always stops — nobody tells you what they're actually for or what you're supposed to do with them after you've put them out into the world. So I made the video that should've come with that advice, and I'm premiering it live on Tuesday, August 4 at 3pm CT. Here's what's in it:
No Google Analytics experience needed to follow along. Just click the link, and you're in. Because it's a premiere, we'll be watching it together live and I'll be in the chat the whole time answering questions as they come up. See You Tuesday!
P.S. If you've ever stared at a UTM-tagged link and had no idea what any of it meant — that's exactly who this one's for. You can also click here to subscribe to my channel.
|
Iterateology
Ashley Clayton is the Architect of Measurable Marketing Ecosystems™ and Founder of Iterateology — helping coaches, consultants, and done-for-you providers build measurement strategies that reflect how their business actually works, not just what the platforms make easy to count. With 15+ years across tech, marketing, and analytics, she created the Measurable Marketing Ecosystem™ framework to give service providers the upstream thinking they need before touching a single dashboard. She is also a Google Women Techmakers Ambassador and certified business coach.
Hi, Reader!If your feed looked like mine last week, you saw some version of "Claude is watermarking its text now," followed by a lot of speculation, a round of "I told you so" from folks who've been wary of AI all along, an equal round of "But the ideas are mine!" from the other direction, and a few people announcing they were switching tools. Keep in mind that social is always going to amplify the extremes on both sides in any situation. That's what gets engagement and keeps eyeballs on...
Hi, Reader!If I asked you right now where your last five to ten leads came from, what would you actually say? (Seriously, reply and let me know) For most service providers, it's some version of "I think Instagram," "maybe it was a referral," or "someone probably saw my newsletter." That's not tracking you can trust — it's a hedged bet you're staking your business on, masquerading as an answer. My latest video is about closing that gap. It walks through UTM parameters — the small tags you add...
Hi, Reader!I'm on in a few hours. The AI Operator panel goes live today, Thursday, at 12pm EDT, and this will be my last check-in for this round. (I've got some other events lined up, more news on that soon!) If you're registered for Closed Door Talks, the earlier panels are already sitting in your private podcast feed, free through August 31. Worth a look if any of these names ring a bell: Monday's Flops Panel - Sage Grayson, Jen Liddy, Braden Drake, Rosemary Dede, Theresa Heath-Wareing,...