Ashley Clayton is the Architect of Measurable Marketing Ecosystems™ and Founder of Iterateology — helping coaches, consultants, and done-for-you providers build measurement strategies that reflect how their business actually works, not just what the platforms make easy to count. With 15+ years across tech, marketing, and analytics, she created the Measurable Marketing Ecosystem™ framework to give service providers the upstream thinking they need before touching a single dashboard. She is also a Google Women Techmakers Ambassador and certified business coach.
UTMs Explained Live - Tuesday, Aug 4th
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Hi, Reader! Someone's probably told you to "just add UTMs to your links" at some point. Maybe you did it. Maybe you didn't, because that's where the advice always stops — nobody tells you what they're actually for or what you're supposed to do with them after you've put them out into the world. So I made the video that should've come with that advice, and I'm premiering it live on Tuesday, August 4 at 3pm CT. Here's what's in it:
No Google Analytics experience needed to follow along. Just click the link, and you're in. Because it's a premiere, we'll be watching it together live and I'll be in the chat the whole time answering questions as they come up. See You Tuesday!
P.S. If you've ever stared at a UTM-tagged link and had no idea what any of it meant — that's exactly who this one's for. You can also click here to subscribe to my channel.
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Iterateology
Ashley Clayton is the Architect of Measurable Marketing Ecosystems™ and Founder of Iterateology — helping coaches, consultants, and done-for-you providers build measurement strategies that reflect how their business actually works, not just what the platforms make easy to count. With 15+ years across tech, marketing, and analytics, she created the Measurable Marketing Ecosystem™ framework to give service providers the upstream thinking they need before touching a single dashboard. She is also a Google Women Techmakers Ambassador and certified business coach.
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